Potentilla creates lines of cosmetic products based on leaves, flowers, fruits, berries and roots of wild herbs from the Apulian Murgia. It was born from the passion of three women for the uncontaminated and wild landscape of their land and from the belief that it hides a great treasure in its simple plants. The in-depth study of wild species and their properties was supported by experimentation in their laboratories, which studied totally natural formulations (without petroleum derivatives, preservatives and dyes) and used preparation techniques aimed at preserving the maximum effectiveness of plant extracts. POTENTILLA is a line of “artisanal” products because it uses local raw materials, personally harvested respecting the balsamic times and the availability of nature. Harvesting is done by hand, preserving the integrity of the plant and protecting its reproductive capacity. The result is a highly effective cosmetic product to which you can confidently entrust your skin care.