The Good Roll is a Dutch company that makes 100% recycled paper.
Their mission: safe and clean toilets for all! That's why I use 50% of their net profit to build toilets in various African countries.
The Good Roll was born out of a collective frustration. There are 2.3 billion people around the world who do not have access to safe and clean sanitation, this is one third of the world's population. In addition, 270,000 trees are cut down every day for the production of toilet paper. Shocking numbers if you think about it.
So shocking that they inspired them to develop The Good Roll, an initiative to address both issues. A unique Dutch win-win concept: a 100% tree compatible toilet roll made from recycled paper. At the same time, in collaboration with the Simavi foundation, they use part of the proceeds to give as many people as possible access to safe and clean toilets.